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Why Your Customers Need to Adopt SIP Trunking

SIP trunking services are fast becoming one of the leading next-generation communications solutions, yet many businesses are still reluctant to make the move. Find out why your customers should be making the move to SIP.

SIP trunking services are becoming increasingly popular – within the last six months of 2013, there was an increase of 198,558 trunks. However whilst we are seeing a surge in the number of businesses implementing SIP trunking there are still many businesses who are reluctant to adopt this solution due to unanswered concerns. The main reasons cited by businesses not yet adopting SIP include concerns about security and whether or not moving away from traditional ISDN will be cost-effective.

But why should you be encouraging your customers to consider SIP trunking services over their legacy systems or even over competing next-generation communications solutions. The most compelling reason is that SIP trunking provides a service with greater flexibility, better reliability and full scalability. Here’s just some of the business benefits your customers will experience if they choose to adopt SIP:

Built-in business continuity

One of the great benefits of taking SIP is that customers can use their existing internet connection to upgrade their telephony. This means they’ll minimise any service disruption associated with installing a new network service. If your customer is keen to have the most resilient SIP service then maybe this could be a good time for you to offer Superfast Broadband or Ethernet services to go alongside their SIP order. In fact, some suppliers are now able to offer additional resilience options so that if an issue occurs that affects the service of your SIP trunking your customer’s communications are automatically failed over an identical connection.

SIP trunking is able to support your customers’ businesses through a potential disaster whereas ISDN lines are unable to adapt to these sudden changes. By pairing SIP with an inbound call management system customers will also benefit from the ability to allow their calls to be rerouted to mobiles and other office locations in the event that their office needs to shut. With SIP trunking services, your customers have greater control of calls, they can decide how and where calls are delivered.

Business scalability

Often business demands change, particularly for businesses that see peaks and troughs in their sales throughout the year. At seasonal times such as Easter and Christmas they may expect an increase in calls for example. With SIP trunking services, your customers can scale up the number of SIP channels required to meet this demand, then scale back down to the original number of channels once the peak is over. With SIP trunking you only pay for the channels you need me.

Business savings

With SIP customers can use a single connection to pass high-quality voice and data services along. This allows your customers to get rid of expensive ISDN hardware without compromising the Quality of Service of their calls. What’s more, this single line is cheaper than multiple ISDN lines and gives customers access to free site-to-site calls, and in some cases, dependent on supplier, free local UK calls. It’s proven that SIP could save your customers up to 50% in line rentals and up to 25% in call charges.

With 3.3 million SIP trunks forecast by 2018, it’s time that your customers prepare to move away from their legacy systems. The telecoms landscape is changing and, without the flexibility and reliability of a SIP trunking service, your customers may face being left behind.


SIP trunking services can:

› Offer your customers built-in business continuity
› Provide your customers with a disaster recovery plan
› Enable your customers to scale their lines up and down if required
› Provide significant cost savings