The future lies in the cloud
It’s certainly true for managed print service (MPS) providers in the UK. With hybrid working now the norm, and digital workflows taking precedence, print volumes continue to decline. There’s now an increased demand for more agile and secure solutions.
To stay relevant, MPS providers must evolve beyond traditional print management. They need to position themselves as strategic partners in both digital transformation and workplace efficiency.
MPS providers can rely on a partner-led initiative that helps them thrive in a cloud-first world. By diversifying and modernising, staying relevant has never been easier.
The state of play
The market conditions for MPS providers are changing rapidly. While CAGR is estimated to expand by 9.25% between 2025 – 2030, there are new factors to deal with. These include:
- Hybrid and remote working: 74% of organisations operate a hybrid working model, causing a decline in the reliance on traditional print infrastructure and, subsequently, a fall in margins.
- Complex vendor ecosystems: Dealing with multiple suppliers across print, connectivity and UCaaS creates operational challenges.
- The pressure to digitally transform: The impending PSTN Switch-Off, for example, will drastically alter an organisation’s digital infrastructure, and providers need to be ready to adapt.
- Security and compliance: MPS providers need to adhere to regulations, including GSPR and ISO, while navigating an expanding threat landscape
- Competitive threats: The more agile providers are already offering bundled connectivity services, helping them differentiate in the market.
There’s no better time for MPS providers to start thinking about the future. It’s the perfect time for them to get an edge in the market.
How Gamma helps MPS providers evolve
Gamma introduced the Edge programme after listening to the challenges of our partner community. Each of the 5 distinct pillars works towards various goals, including increased profitability or simplified legacy migration.
MPS providers need the right amount of support to start this transition to the cloud. Taking those initial steps requires clear goals and long-term commercial support to maintain momentum. Backed by a diverse portfolio, MPS providers have the tools they need to move to the cloud.
PartnerPulse: Shaping strategy
The co-developed growth plans with PartnerPulse helps MPS providers start thinking about their move to the cloud. These roadmaps are tailored to business objectives and timelines, building a strategy around customers and their challenges.
Through data-driven insights, providers can identify where to diversify their portfolio. Insights taken from real-time performance data helps to determine goals and keeps all parties aligned. Partners have the direction they need, while being guided by market intelligence and performance trends.
Having that clarification opens a clear pathway towards cloud and UCaaS adoption. From there, MPS providers can start to win more in the market.
What stands out is that this is a collaborative approach. Each party is aligned to the task at hand, building long-term trust as growth goals are turned into shared outcomes. By expanding beyond print services, providers can prepare themselves for a cloud-based future.
Boost: Win more deals
There’s always more that providers can do to build a competitive advantage. The Boost pillar does just that, with all-inclusive UCaaS minutes removing complex billing and any hidden costs. A predictable per-user, per-month model is just what customers need.
Combining UCaaS and connectivity with existing print services creates high value opportunities. Providers have the capabilities to cross-sell products and claim a greater share of the market. Such a simplified proposition significantly speeds up deal cycles and removes any tricky barriers to entry.
Thanks to Boost, MPS providers benefit from increased recurring revenue and greater customer stickiness. On top of that, these providers are equipped with a more future-ready service portfolio.
Velocity: Rewarding growth
Growth is a long-term gain. But what if it rewarded you in the short-term?
That’s what Velocity is all about. Thanks to a structured rebate engine, a diverse product portfolio delivers greater rebate potential. More solutions, more rebate – simple.
MPS providers can use these rebates to refine their operations. Team development can be funded, while functions such as marketing and sales can be fuelled by this portfolio growth. What’s more, further portfolio expansion can be more carefully planned out, which is crucial when navigating a cloud-first environment.
Velocity is designed to drive scalable success. Momentum is justly rewarded while supporting long-term profitability. Remember, the more you grow, the more you earn.
Migrate: Simplified legacy transformation
The clock is ticking down towards the end of the copper network. Without a complete grasp of the PSTN Switch-Off, providers are putting their own customer’s operations at risk. Maintaining legacy infrastructures is not only a costly venture but also introduces further risks to cyber security incidents.
Migrate lightens the workload by supporting the migration process from start to finish. Providers can benefit from full migration execution, or even just a thorough analysis of their customer base. Knowing weaknesses in customer estates helps to introduce a move towards compliant, cloud-based solutions.
Addressing vulnerabilities and prioritising upgrades is critical to mitigating customer churn. Security is bolstered, while MPS providers save time and resources by utilising the Migrate pillar. Modernising the legacy base contributes to further growth and only creates a stronger foundation in the cloud-based world.
Elements: Building blocks
Right at the heart of this shift to the cloud is Elements. Each solution is positioned as a tool to drive partner growth and unlock new revenue streams. From intuitive collaboration platforms like Webex for Gamma, to core communication technologies like Microsoft Teams Phone, there’s value across the board.
It’s a portfolio that powers possibility, unlocking new levels of success and delivering powerful, future-ready solutions. Taking such a portfolio alongside perks such as a rebate model and a co-developed business plan only fuels the momentum.
For MPS providers, the cloud-based future is there for the taking.
Gamma Edge: A programme built for partners
Gamma Edge is more than just a framework or partner programme. For Will Morey, MD of Gamma Business, it’s a promise that Gamma is ‘aligned behind [partners] and … putting every ounce of [its] energy into helping [partners drive their] business forward and grow.’
While the market may be changing for MPS providers, Gamma will be there every step of the way. It’s a promise to all our partners, regardless of size or industry.
Want to find out how to evolve your product proposition and win in a cloud-first world? Get in touch with our team to take your business to new heights.