By Will Morey, Business Director at Gamma Business
Every year, the technology landscape shifts.
But the trends highlighted in Info-Tech’s Tech Trends 2026 report signal a much deeper change. It’s one that directly affects the channel and the customers we serve.
Rising geopolitical tension, unstable supply chains, and the rapid acceleration of AI are creating an environment where resilience is no longer optional. It’s essential.
For partners, this moment is critical. The choices you make now will determine how well you can protect your customers and grow your business in the years ahead. Those choices are around who you build with, who you back, and who you trust.
Here’s what these trends mean for you.
Supply chain pressures mean customers will lean hard on you
Tech supply chains are becoming more expensive, more complex, and less predictable. Shifting global policies, alongside tariffs and component shortages, all have a ripple effect on product availability and costs.
For partners, that creates real risk, unless you work with suppliers who can absorb it.
Gamma is one of the UK’s most resilient, cash-strong providers. We’re not at the mercy of global price shocks, and we’re not dependent on fragile supply routes. We don’t pass uncertainty downstream to you or your customers.
When the market gets tough, stability matters. Cheaper isn’t safer. Cheaper often means brittle, outsourced, or underfunded.
When things break, it’s the partner, not the supplier, who feels the customer’s frustration first.
Risk management is becoming part of the service you provide
Customers no longer expect partners to simply deliver solutions. They expect you to guide them, safeguard them, and support them through uncertainty.
The shift toward integrated organisational resilience in this year’s report reinforces this. Risk sits at every layer of the technology stack. Compliance, data governance, continuity – it all matters.
Gamma is investing heavily in making that easier for partners. This includes more transparent data insights, our strengthened FTSE governance and secure-by-design platforms. We’re building the kind of foundation you can depend on when customers ask tough questions.
Your reputation is built on the quality of your suppliers. Choosing partners who treat resilience as a daily discipline, not a tick-box exercise, protects both your brand and your customers.
AI is moving fast, and partners need backing they can trust
AI is evolving from experiments to true autonomy. Agents, orchestration, and process-level automation are creating opportunity, but also new risks if deployed poorly.
Partners need suppliers who can help them navigate this responsibly. That means clear guardrails, transparent governance, and ongoing investment in safe, scalable AI capability.
Gamma is taking a measured, sensible approach. We’re innovating at speed, but with the discipline, clarity, and security that partners and customers expect. We’re investing in technology, as well as the practical support and enablement, partners need to take AI to market with confidence.
Smarter, real-time tech will increase expectations on partners
Edge intelligence, new sensing capabilities, and next-generation IoT will raise customer expectations. They’ll want real-time insights, faster problem resolution, and technology that adapts in the moment.
When those expectations rise, the pressure lands on you.
This is why we’re investing ahead of the curve. We’re strengthening our platforms, modernising our product ecosystem, and delivering services with the resilience and performance today’s emerging tech demands.
So, what does all this really mean to our partners?
In simple terms, the market is entering a period where only the strong, stable, and well-prepared suppliers will be able to deliver consistently.
Gamma is one of the UK’s most financially secure and operationally resilient providers. We’re investing, not retreating. We’re listening, not assuming.
Every action we’ve taken over the last 18 months, from strengthening our product ecosystem to launching Gamma Edge, has come directly from partner feedback.
This is not the moment to choose the cheapest option because it looks convenient. It’s the moment to choose the supplier who will still be standing, still investing, and still backing you when the market becomes more volatile.
Your customers trust you. You need suppliers you can trust just as much.
With Gamma, partners get the stability, investment, and resilience that the next era of technology demands. It means you can grow confidently, no matter what comes next.
Will Morey is the Managing Director of Gamma Business and brings nearly 30 years of experience in the technology industry. A passionate channel leader and entrepreneur, Will co-founded and grew several successful businesses including The EnableX group including Pragma with a particular focus on UCaaS, cybersecurity, and SaaS. He previously held leadership roles at Crane and Westcon, and also spent time in central government working to attract foreign direct investment into the UK tech sector.
Will is deeply committed to unlocking the potential in people and partners. He is known for his collaborative leadership style and long-term approach to building trusted relationships—helping resellers grow and thrive in a fast-moving market. His career has been shaped by a belief in the power of technology and people to drive real impact.
Don’t forget to follow Will on LinkedIn.