In this article, we’ll cover:
- Why SMEs need to avoid thinking they’re “too small” to be a target for cyber criminals.
- The importance of education among SMEs.
- How the Gamma-Radius partnership has grown and strengthened over the years.
Cyber security is no longer a future concern, or a specialist conversation reserved for large enterprises. It’s a daily operational reality for small and mid‑sized businesses.
This is an issue that demands clarity, not complexity. It’s a topic on the mind of any Gamma partner looking to succeed in this space.
That belief sits at the heart of the relationship between Gamma and Radius. It’s a key reason why SafeWeb has become a key part of Radius’ evolving technology proposition. The recent conversation between these two experts puts a spotlight on this evolution.
As Tom Chedham, Head of Connectivity and Security Practice at Gamma, puts it plainly:
“The original goal was to introduce cyber to our customers, and we want to be able to offer cyber security. SafeWeb does that.”
That simplicity, and the trust underpinning it, is exactly what Radius was looking for.
From mobile-first to technology-led
Radius has long been known as a mobile‑centric business, but under Roan Pratt, Commercial and Product Director at Radius, the focus has shifted decisively towards technology as a service.
For Roan, it was:
“A good step in that direction. It starts us off on the trajectory… making our customers aware that we’re able to offer these services and a value‑add proposition — not just voice and mobile and connectivity.”
SafeWeb became that first, credible step. It wasn’t a bolt-on, or just an overreach. Instead, it was a way to introduce cyber security into conversations that were already happening with customers.
Crucially, it worked because it aligned with how Radius customers already buy.
Education, not fear
One of the biggest challenges in SME cyber security is mindset. Many small businesses still believe they’re “too small” to be targeted. It’s a belief both Tom and Roan are keen to challenge without resorting to fear‑based selling.
As Roan says:
“I don’t think we all want to move into the world of fear selling. It’s more education and awareness.”
High‑profile breaches may dominate headlines, but for SMEs the risk feels more personal. Often, it’s more damaging. Within the SME space, it doesn’t have that knowledge or awareness.
SafeWeb’s role is to bridge that gap: explaining what cyber risk means, where vulnerabilities exist, and what action looks like. It’s a product that achieves all this without overwhelming the customer.
Making cyber security consumable
A recurring theme in this conversation is simplicity. As Roan states:
“It’s a really overwhelming space, and you’ve got to simplify it.”
SafeWeb achieves that by packaging complex security concepts into clear, actionable insights. This is particularly visible in the features that have resonated most strongly with Radius customers.
That’s been the dark web monitoring and the phishing simulation. For Radius customers, in Roan’s mind:
“They’re more topical, more front and centre.”
Those tools do two important things:
- Show the problem: Credentials exposed, risks identified.
- Enable behaviour change: Helping staff recognise and avoid attacks.
As Tom describes it:
“The dark web report goes ‘this is what’s wrong’. Phishing simulation goes ‘this is how you can train people to spot a potential cyber attack’.”
No heavy implementation or specialist knowledge required. Just insight, followed by action.
Why the partnership works
The Gamma–Radius relationship isn’t transactional. It’s collaborative, particularly when it comes to communication and customer experience.
Roan touches on this by mentioning the communications sent out. They’re:
“Vital… [Gamma is] setting the expectation about what we’re trying to do and the benefits of that.”
SafeWeb’s success at Radius has been driven by:
- Clear segmentation.
- Relevant messaging.
- Offering it early in the customer lifecycle.
Tom mentions how:
“Having SafeWeb offered as that free trial… it increases [customer] stickiness from [Radius’s] point of view and from [Gamma’s] point of view.”
That “stickiness” isn’t accidental. It’s the result of SafeWeb being positioned as part of the Radius experience. Such a solution is far from being an afterthought.
A foundation for what comes next
Neither Gamma nor Radius see SafeWeb as the end of the journey. For Roan:
“It ticked the box and it starts the journey of where we want to be.”
SafeWeb opens the door to broader cyber conversations. Suddenly, there are talks being held about bundled SME solutions, as well as Cyber Essentials and Cyber Essentials Plus.
It’s better to be proactive than reactive, after all.
That philosophy runs through everything the pair discussed. It’s about helping customers understand risk early, supporting compliance over time.
In the long-term, it builds a roadmap that evolves at the same time as a business does.
Built for SMEs, by design
Importantly, SafeWeb isn’t trying to be an enterprise-grade security platform. Tom is adamant about this:
“We don’t want to build anything enterprisey… that’s where most of our partners are — SME.”
Even the use of AI reflects that intent. Its implementation amplifies outputs rather than adding complexity. Tom reflects on how:
“It’s just made our product easier to access… put that into language a Barry the Butcher would understand.”
That clarity is what makes SafeWeb valuable. But beyond that, it’s what makes the Gamma–Radius partnership effective.
A shared view of value
At its core, SafeWeb succeeds because both organisations share the same objective. Gamma and Radius are dedicated in helping SMEs do the right thing, at the right time, without unnecessary friction.
As Roan summarises:
“If you can make anything simple, then it’s easy to consume and relatable.”
And that’s exactly what SafeWeb delivers. This SME-minded solution isn’t just a product, but a starting point for better cyber security conversations.
Quick Answers: SafeWeb, SME Cyber Security, and the Gamma/Radius Partnership
Why are SMEs targeted by cyber criminals?
Many small and mid‑sized businesses still believe they’re ‘too small’ to be attacked, but the opposite is true. SMEs often lack dedicated cyber resources, making them easier targets for attackers looking for quick wins. As Tom and Roan discuss, the risk for SMEs is often more damaging because the organisation has less capacity to recover.
What mindset challenges do SMEs face around cyber security?
The biggest barrier is awareness. Many SMEs underestimate the risk or assume cyber threats apply only to large enterprises. The goal isn’t fear‑selling, but education around helping SMEs understand real‑world vulnerabilities in simple, practical terms.
How does SafeWeb help SMEs understand their cyber risk?
SafeWeb bridges the knowledge gap by turning complex cyber security issues into clear, consumable insights. Dark web monitoring and phishing simulation tools show SMEs what the risks look like and how staff can change behaviour to reduce exposure.
Why is simplicity so important in SME cyber security?
Cyber security can feel overwhelming, especially for businesses without dedicated IT teams. SafeWeb works because it removes complexity. As Roan says: ‘If you can make anything simple, then it’s easy to consume and relatable.’
How does SafeWeb use AI to support SMEs?
SafeWeb uses AI to make insights clearer and more accessible, not more complex. As Tom puts it, the aim is to explain cyber risk in language a small business owner can instantly understand.
Is SafeWeb designed for enterprise‑level cyber protection?
No, SafeWeb is an enterprise-grade solution intentionally built for SMEs. SafeWeb focuses on the key risks that matter most to small businesses, delivered in a way they can act on.
How does the Gamma/Radius partnership support SME customers?
The partnership is collaborative, not transactional. Gamma provides clear communication, customer‑ready messaging, and segmentation support to help Radius position cyber security earlier in the customer journey. This joint approach increases customer ‘stickiness’ and trust.
Why has SafeWeb become a core part of Radius’ technology proposition?
SafeWeb aligned naturally with Radius’ shift from mobile‑centric services toward a broader technology‑as‑a‑service model. Radius was then able to introduce cyber security into existing conversations without overreach, offering immediate value to customers.
