Business communications are changing fast
Customers now expect a quick, professional response whenever they reach out to a business. Whether it’s email, SMS or webchat, these customers don’t want to be left waiting for a response. For smaller businesses, they can’t afford to miss anything.
73% of customers agree that a good customer experience (CX) influences their purchasing decisions. Small businesses must be responsive across a wide span of channels to maintain standards and remain competitive. Simultaneously, employees require a consistent experience across all devices to deliver efficient, professional CX wherever they are.
That’s where PhoneLine+ from Gamma comes in. It’s a modern, cloud-based telephony platform built specifically for the UK’s micro-business market. PhoneLine+ was built to provide seamless communication, uphold efficiency, and boost competitiveness.
Gamma’s partner community should be excited about the improvements recently made to PhoneLine+. Additional licences, fraud prevention, and a more streamlined employee experience are all part of PhoneLine+’s new look. Partners can offer a simple and scalable solution to their customers while unlocking new revenue streams and minimising operational overheads.
Adopting such a solution gives smaller businesses the means to stay connected with customers. PhoneLine+ is built to deliver an excellent service and build crucial long-term relationships.
The importance of micro-businesses
Micro-businesses remain a critical part of the UK economy, making up 95% of the UK business population, with 9.1 million people employed in these businesses.
Micro businesses contribute to UK SME’s £2.8 trillion economic turnover. They’re integral to the UK’s economic performance, and just like any business type, they face specific challenges. They’re prone to economic uncertainty, must navigate fluctuating cash flows, and operate on a tight budget.
For these businesses, digital transformation can be difficult. They need to balance the need to adopt modern cloud-based communication solutions while maintaining a cost-efficient model. Traditional PBX systems, or other complex UCaaS solutions, aren’t the right fit for micro-businesses.
The changes Gamma has made to PhoneLine+ means the solution has now been elevated into a micro-PBX proposition. While some vendors are moving away from the SME space, Gamma remains committed to SME prosperity. Upgrading PhoneLine+’s functionalities mean partners can now give smaller businesses access to omnichannel capabilities that were previously reserved for larger enterprises.
Through PhoneLine+, customers stay in control regardless of which device they’re using, providing a simple, consistent experience with minimal disruption.
PhoneLine+ Office
For office-based businesses, constant customer communication is crucial. Teams often struggle with managing high call volumes, routing calls effectively, and keeping response times short. Missed calls can mean missed business; every year, UK businesses lose approximately over £30 billion due to missed calls.
PhoneLine+ Office is ideal for businesses that need enhanced functionality, operate from a desk, and handle both inbound and outbound calls. Multi-device access, voicemail-to-email transcription, and seamless call routing gives teams the flexibility to respond quickly and professionally regardless of location. SMEs don’t have to contend with expensive hardware or complex systems – just reliable, flexible communications.
Adopting this licence helps businesses to:
- Route calls more effectively through hunt groups and IVR menus, reducing wait times during peak periods and ensuring no call is missed.
- Adopt a professional presence by displaying Caller ID on outgoing calls, with seamless device switching guaranteeing uninterrupted communication.
- Improve CX by reducing transfer times and providing immediate assistance without the need for manual intervention.
- Simplify message management, with voicemail-to-email transcription meaning nothing gets lost.
For any growing business that needs more advanced call handling, PhoneLine+ Office is the right choice.
PhoneLine+ Anywhere
When teams rely on a personal mobile phone for business, the lines between professional and personal communications can become blurred. Almost 60% of business owners rely on their mobile to run their business, yet unreliable data coverage easily leads to missed calls. Unreliable connectivity limits the ability to communicate with employees and customers, which introduces further operational complexity.
PhoneLine+ Anywhere expands on the PhoneLine+ Office licence by providing mobile functionality with WhatsApp, SMS integration and native dialler access. It’s a mobile first proposition with all the benefits of being a Micro-PBX. With this licence, businesses benefit from extended mobility and an always-on presence.
With PhoneLine+ Anywhere, SMEs can:
- Simplify communications across platforms by consolidating various channels and eliminating the need for multiple apps.
- Maintain a professional image with Caller ID on outgoing calls, creating a firm separation between personal and professional communication.
- Address mobile coverage challenges with advanced eSIM technology – utilise a multi-operator mobile network that provides reliable communication from anywhere.
- Boost productivity and collaboration with advanced features like activity feeds, call notes, and N-Way calling to help teams coordinate more effectively.
If any of our partners are working with businesses that require mobile communication, then PhoneLine+ Anywhere has all the functionalities they need.
Fraud protection
Size or sector doesn’t matter when it comes to cyber security. 35% of smaller businesses believe their cyber resilience is insufficient in the face of more sophisticated cyber threats. The reputational and financial damage suffered through a breach could be catastrophic for SMEs.
As part of that PhoneLine+ upgrade, Gamma has added an advanced Fraud Management system that safeguards customers from any unauthorised call activity. Not only does it bring PhoneLine+ in line with other Gamma UCaaS solutions, but it utilises spend limits and auto-barring mechanisms which can be set by our partners on a customer by customer level.
Customisable controls and alerts set these spend thresholds to capture unusual call activity and receive instant notifications if they’re breached. Any exceeded thresholds trigger the process that automatically bars harmful numbers and prevents further financial losses. Proactive prevention protects our partner’s customers from unexpected costs and security risks.
Security and ease of use are at the core of PhoneLine+, with tools such as Single Sign-On (SSO) via the Gamma Portal keeping customer communications and credentials protected from fraud. Access becomes fast and convenient and eliminates the need for multiple passwords.
With one login for everything, only one set of credentials are required. It reduces the risk of password-related breaches and demonstrates how security and convenience can go hand in hand. With PhoneLine+, Gamma is delivering a simple, smart, and safe simple solution for modern business communications.
Moving to the portal
Simplicity, as stated already, is the core principle behind PhoneLine+. As customers enjoy a simplified way to manage communications, partners benefit from streamlined operations and an improved provisioning journey. Moving PhoneLine+ to the portal means partners benefit from SSO and enhanced security capabilities.
Partners can create new customers quickly and in real-time via the Gamma portal or through integrating it into existing services. All partners need to do is choose a plan, enter details (including a phone number) and select contract length. That customer verifies their account, downloads any apps or clients, and gains access to PhoneLine+.
Automation becomes seamless through APIs that facilitate the creation and management of customers. Businesses maximise resources by integrating PhoneLine+ into the onboarding journey, with APIs automating processes around hardware orders and number management.
An intuitive end-user interface puts customers in control by eliminating complex configurations, with support still available through help guides and videos. Combining disparate systems and incorporating PhoneLine+ into the Gamma portal also provides familiarity to partners alongside a simplified order journey.
Moving to the portal further underlines how the changes made to PhoneLine+ represent a more simplified way of managing communications in the SME market.
PhoneLine+ for SMEs
For SMEs to thrive, they need to allow their customers to communicate through multiple channels and not be left waiting for a response. The risks are too great, and in a competitive marketplace, there’s no need to tempt fate.
To summarise, the changes made to PhoneLine+ introduces licences with extended Micro-PBX features. It’s tailored to micro-businesses and represents a more simplified way to manage communications. With simplicity right at its core, PhoneLine+ enhances the user experience while maintaining uninterrupted, secure communications that provide peace of mind.
That’s what communications needs to be – simple, secure, and reliable. That’s exactly what PhoneLine+ provides.
Reach out to our team today and see why PhoneLine+ needs to be part of your product portfolio.