Growth is great, but what if it could pay you back, too?
Building a comprehensive portfolio can be expensive. The long-term benefits of partners being able to offer more solutions to partners drives that decision, but it should benefit partners in the short-term too. Immediate rewards and recognition should always be sought after.
We listened to partners and built out a framework designed to put growth right at the heart of everything. Gamma Edge ushers in a new era of partner acceleration, providing value through five unique pillars. Each one fuels profitable growth and future-proofs our partner’s operations.
Velocity is one such pillar. Portfolio expansion is transformed into a strategic commercial advantage that rewards momentum. Developing product breadth and volume now does more than move partners forward; it fuels measurable rewards.
More growth, more earnings. It’s as simple as that.
When growth goes unrecognised
A diversified product lineup is 30% more likely to increase revenue. An obvious, yet fundamentally true, statement. Adding new, exciting products enhances market reach, attracts new customers, and established the foundations for stronger relationships.
However, growth doesn’t always get matched by scalable, transparent rewards. Overly complex incentive programmes can make it hard to see this growth’s true potential. Without a clear line between growth and commercial return, opportunities to reinvest in innovation, marketing, or other operational improvements can be missed.
Velocity changes all that.
Momentum rewarded
The core proposition behind Velocity is that it’s a structured rebate engine designed to scale with success. As a partner takes more products from Gamma’s portfolio, the greater the rewards earned. For partners, Velocity provides a simplified way to plan future growth and attain strategic alignment.
Such a simple, market-friendly model drives the repeatable commercial success Gamma’s partners strive for. Investing in multi-product transactions delivers a stronger market stance, with earned rebates being directly invested back into critical operational areas.
Jonny Phillips, Business Support Lead at Planet Telecom, sees the value behind Velocity and the entire Edge framework. To encourage partners to grow and get rewarded for it is, as Jonny says, a ‘good incentive programme.’ Having access to both a strong product portfolio and various Edge pillars, including bundled connectivity through Boost, makes Planet Telecom ‘more appealing to customers.’
By making reward planning straightforward, Velocity helps our partners to map out a future-facing growth strategy with confidence. Having that mindset allows partners to know exactly how those efforts will translate into tangible commercial value.
It’s a continuously working engine that’s always rewarding momentum.
Reinvest in what matters
Rebates aren’t just a financial tool; when deployed strategically, they can influence how a business develops and how they perform in the market. They’re a nice bonus to have, but when used correctly, they’re a strategic growth accelerator.
Our partners know their own operations better than anyone, so how those rebates are used is in their capable hands. But as a partner-centric company, Gamma always wants to lend its own expertise. Partners can use these tiered rebates to:
- Fund marketing campaigns that help to open new markets and expand the core customer base.
- Invest in service deployment to roll out products quicker and improve time to market.
- Strengthen operations and stay competitive in fast-moving sectors, including AltNets and managed print services.
- Continue building the product portfolio; again, growth drives rewards, rewards drive further growth.
Partners like Blizzard Group already know that staying on top of their offering and commercials will be ‘absolutely vital’ in 2026. The commitments made by Gamma under the Edge programme will be ‘a really important part of that.’ Once growth goals have been attained, the financial reward from Gamma can be appropriately invested back into their operations.
Velocity provides an easy-to-manage reinvestment cycle that powers the loop of growth and rewards. Strategic planning becomes easier to manage, with scalable, repeatable commercial success following on.
Simple. Scalable. Rewarding.
The Edge pillars never work in silos. When we talk about strategic strength, it seems like the appropriate time to touch on PartnerPulse. Gamma can work alongside its partners to co-develop business plans tailored to specific goals, which are turned into shared outcomes.
Understanding the next key market opportunity influences how a partner’s portfolio is shaped. Whether it’s offering bundled UCaaS solutions or cyber security services, our partner’s stay one step ahead of the competition. Partners can plan strategically, sell smarter, and amplify rewards.
As CMPO Chris Wade states, the portfolio “continues to evolve in breadth, depth and capability.” Every move Gamma makes is a consideration of how partners can best take these solutions to market. For partners to succeed, they need a wider choice of services to reach new markets and generate new revenue streams.
Our partners, through Gamma Edge, are building a stronger, more profitable business model. Providers like Flotek are already benefitting from working alongside a partner like Gamma who “[moves] quickly and [brings] real value.” Knowing that Gamma has their best interests at heart fosters a strong relationship that “[helps] us deliver for our customers.”
That’s Gamma Edge in action.
Step on the accelerator
Incentive agreements and models shouldn’t be complex. Without a clear understanding of the potentials behind growth, partners won’t be able to take full advantage of cyclical success. The benefits of reinvesting in operations speak for themselves, but the crucial factor is knowing how to continue the momentum.
It’s why Velocity was brought into the Gamma Edge framework. A tiered rebate model appropriately rewards growth as partners expand across Gamma’s portfolio. A simplified, market-friendly model helps partners craft a more cohesive strategy and plan for long-term growth.
Now is the time for partners to step on the accelerator. Sell more across the Gamma portfolio, unlock bigger rebates, and reinvest in the future. Velocity isn’t just a commercial offer; it’s how Gamma is moving forward with partners to reward their success.
Growth deserves recognition – with Velocity, it gets rewarded.
A new era of partner acceleration
Existing partners can speak with their BDM on what difference Gamma Edge can make. Whether you’re looking to scale or boost profitability, Gamma Edge is the partner-led programme that brings the tools and support needed to unlock long-term success.
We’d also encourage all prospective partners to reach out about how to give your portfolio an Edge. Even if you’re just starting out on your journey with Gamma, we’re ready to support your objectives with a framework designed to keep partners ahead of the competition.