Partnerships should be about more than just products
To succeed in the UK channel market, it comes down to the relationship between partners and providers. A strong product portfolio is important to consider, yet it’s the support from providers that makes the difference. The best kind of provider is the one that listens and understands the challenges partners and their end customers face.
This is why Gamma introduced the Edge framework. It’s a partner-centric approach built to put growth and long-term goals at the heart of every decision. Across five unique pillars, Gamma Edge delivers measurable value by focusing on strategic alignment.
The market is getting more complex, and partners need to cut through the noise. With Gamma Edge, partners can rely on a provider that helps them stay competitive, scale efficiently, and develop a strategy that delivers.
PartnerPulse: Insight-led planning
Fail to prepare, prepare to fail – as the adage goes. In the UK, only 20% of business owners have a detailed outline of their long-term growth strategy. Lacking a defined plan invites risks around stunted growth, ineffective resource allocation, or even a complete business failure.
The business plans co-developed through the PartnerPulse pillar are tailored to the specific goals, timelines and ambitions of our partners. Rather than being dictated by process, these strategies are centred on collaboration. Growth goals are turned into shared outcomes, with partners having the power to shape their strategy around customers and their specific challenges.
It’s a more personal, strategic way of developing a plan that delivers scalable growth.
Leveraging shared insights and fostering a sense of collaboration builds long-term trust and a higher level of performance. Having a deep, trusting relationship between partners and providers, especially when both are strategically aligned, allows growth goals to be met with ease.
Boost: Commercial firepower, competitive advantage
The sheer number of vendors and solutions in the channel can complicate the billing process. Achieving growth and long-term success doesn’t start with a complex vendor ecosystem or any confusion over commercials. It starts with an easy way to navigate these commercials and utilise simplified bundled solutions.
This is what partners get with Boost. Having direct access to vital commercial accelerators delivers a competitive advantage through attractive connectivity bundles. Boost supports greater margin growth and speeds up deal cycles thanks to packaged offers tailored to specific partner needs.
Price-competitive connectivity and UCaaS bundles, specifically all-inclusive minutes, help partners lead with value. Greater commercial flexibility strengthens a partner’s market value; these partners grow smarter and win faster.
Ultimately, strategic alignment can be supported through smarter, faster selling and a more competitive market offering. Closing deals faster allows partners to continuously generate revenue and further enhance their position in the market.
Velocity: Momentum rewarded
Partnerships are never a one-way street. Both parties need to gain something from their transactions, especially when growth and efficiency are on the line. It’s down to providers to appropriately reward partners for scaling with purpose.
With Velocity, Gamma’s partners can now benefit from a tiered rebate model that scales alongside success. When our partners expand their product breadth and volume, Gamma rewards their momentum through reinvestments. The more partners grow across the portfolio, the more they get back.
Partners who choose to engage in such a multi-product transaction will now be on the path to driving repeatable commercial success. Growth becomes more scalable, and partners can better plan out their continued portfolio expansion. These partners can consider taking on more services, including market-leading UCaaS solutions, to earn more rebates while generating new revenue opportunities.
Knowing that Gamma reinvests in their business helps partners get a clearer picture of their long-term strategy. These tiered rebates can be diverted across various areas of the business, allowing operations to become more streamlined and efficient. Again, Gamma Edge’s advantage lies in that strategic alignment.
Migrate: Seamless legacy transformation
The PSTN Switch-Off is scheduled for 2027, and nearly a third of UK businesses remain in the dark over this technological milestone. Businesses still relying on a legacy base are at risk of having operations disrupted and require the necessary expertise to migrate. A lack of in-house capabilities and operational capacity means providers struggle in transitioning their legacy customer base.
The Migrate pillar simplifies legacy transformation and helps partners to modernise customer platforms with minimal risk. End-to-end migration support eases the pressure on resources, while reducing customer churn and unlocking long-term efficiency. Shifting from SIP to UCaaS seems like a long-winded and daunting process, but with Migrate, the process is simplified and straightforward.
A structured, data-led approach is readily available to partners. A base analysis, migration tools and even a fully managed service help partners align transformation efforts with their strategic goals. Legacy becomes opportunity, opportunity becomes growth.
Elements: The portfolio, simplified
In a market as diverse and competitive as the UK channel, seemingly unique messages and portfolios can get lost in the noise. Partners can feel overwhelmed by such a scenario, and they don’t want to be taking multiple solutions from multiple vendors. There’s no need to make things complicated.
The underpinning pillar of the Gamma Edge proposition is Elements. These are the building blocks for success, and Gamma’s full product suite is available in a streamlined, unified offering. Gamma doesn’t believe in one-size-fits-all tools; the real value lies in mixing and matching solutions that fit precise customer use cases.
There’s reduced complexity for partners, and simplified access to long-term innovation and growth. Integrating solutions into a more coherent growth plan allows partners to build out their strategies without any underlying fears of sudden complexity. One partnership, endless possibilities – that’s what you get with Gamma.
Strategic alignment with an Edge
In a rapidly evolving technological landscape, strategic alignment is a necessity. Partners remain agile, relevant and resilience in a market that becomes more competitive day by day. They deserve a framework that adapts to their unique goals, rather than a complex, one-size-fits-all programme.
Gamma Edge was designed exclusively for our partner community. It brings strategy, rewards, innovation and risk mitigation into a single proposition. Our framework delivers more than just the tools for growth – it’s a philosophy enshrined in co-creation, empowerment, and shared success.