This week, Cisco hosted WebexOne 2025
It was inspiring to see the scale of innovation, energy, and community that came together for this event. It set the foundation for what’s to come going forward, and what this means for the industry.
More importantly, we want to say what it means for our channel partners.
An AI roadmap that promises more
The headline theme was clear: AI is moving from concept to reality.
From intelligent assistants that take notes and schedule meetings, to BroadSoft’s AI receptionists and smarter, more intuitive contact centres. What this event showed was just how quickly collaboration and customer experience are evolving.
The draw of ‘Connected Intelligence’
Gamma’s CMPO Chris Wade commented on how the concept of ‘Connected Intelligence’ will “transfer the outcomes we can all deliver to our customers.” Chris stated the importance of “[acknowledging] and [embracing] the reality of the AI world and see human and artificial intelligence working together.”
Humans will continue to work together. They’ll guide and direct AI agents, who in turn will increasingly work together to “deliver the business benefits and interactions we are all hoping for.”
Technology: more than just features
Cisco also reminded us that technology events don’t just have to be about features and roadmaps. They brought on stage the incredible Ryan Reynolds, who shared his perspective on creativity and storytelling. He encouraged the audience to challenge the way things are done, and was a brilliant reminder that innovation is as much about mindset as it is about technology.
For Will Morey, MD of Gamma Business, it reminded him of Gammaverse 2025 and the privilege of having Joe Marler close the event. Just as Reynolds brought humour and provocation to WebexOne, Joe’s message about leadership, honesty, and resilience landed powerfully with Gamma’s partner community.
While both came from different worlds, and delivered different levels of swearing, “Hollywood and rugby had the same impact and sparked new ways of thinking.”
Why does this matter to our partners?
For us at Gamma, the energy of WebexOne reinforces our belief that innovation is strongest when it’s shared. Cisco showcased how AI is transforming collaboration on a global stage.
At Gamma, we bring that same spirit into the channel-first world of the UK. We’re working hand in hand with our partners to make these possibilities real for customers in every sector.
The next steps
Seeing WebexOne’s vision side by side with the conversations we had at Gammaverse leaves us excited and optimistic. The market is moving quickly, and AI is accelerating fast. At the same time, customers are asking bold new questions.
Together, with our partners, we’ll keep translating these global innovations into local impact. The solutions we provide are practical and verticalised. But, above all, they’re built around you.