In this article, we’ll explore:
- Key priorities for business leaders.
- Why security is now business critical.
- How Webex for Gamma meets shifting requirements.
There’s been a shift in priorities amongst enterprise leaders. Cavell’s UC Market Evolution Report finds that security, rather than cost, is top of the agenda, especially during cloud-to-cloud migrations. When organisations evaluated these transitions, security and compliance considerations are front of mind at 34%, with cost trailing at 30%.
When it comes to technology, it is inevitable that change will happen. The UK market is now heavily cloud-based, with only the more complex cloud deployments left to complete. In a year filled with multiple high profile data breaches, there’s a good reason why security services are always sought after.
This strategic re-prioritisation can hardly be classed as just a reaction to these threats. The factors influencing the market and our working lives has led us to the increased importance of cyber security capabilities. It’s why enterprise leaders need to look towards solutions with enterprise-grade security to keep data and communications secure.
The priorities ahead
Enterprise leaders are always thinking ahead. Before a project even begins to conclude, they’re already planning what comes next. Priorities and outcomes are a constant evolution.
Decision-makers are tuned in to how the market is shifting. Things change quickly, and a well thought out plan could suddenly become irrelevant when something unexpected occurs. It’s down to them to understand the most sufficient way to achieve their priorities.
The common priorities amongst the leaders tend to be:
- Growth: Building new revenue streams and driving profitability are always on their mind. There’s always an opportunity to leverage an expanding portfolio.
- Sustainability: It’s now commonplace to see more emphasis being placed on an organisation’s Environmental, Social and Governance (ESG) Sustainability efforts, including reducing carbon emissions and achieving net zero, are key components when building a company’s social values.
- AI: The UK is home to the world’s third largest AI market, contributing £3.7 billion to the economy. It’s now embedding itself in our daily working habits, with nearly 70% of UK businesses currently, or considering, using AI programmes.
- Cost: Financial resilience, especially during uncertain economic conditions, creates the foundations for sustainable growth. Cost-effective operations help to improve resource allocation and free up extra capital for future investment.
- Security: Protect critical assets and sensitive datasets, all of which builds customer trust and retention.
All are important, but right now, it’s security which enterprise leaders are primarily focusing on.
Business critical security
Since 2020, strategic priorities have changed dramatically. The pandemic had a huge influence on how business communications developed, and nobody can deny how much importance is being placed on AI. Simultaneously, cyber security has gradually grown in importance.
Smaller companies will prioritise cost management due to their own limited resources and need to guarantee long-term stability. Larger enterprises can put more emphasis across multiple priorities, allowing them to sure up their own security capabilities. Providers like Gamma already have the capabilities in place to manage cyber security operations and maintain consistent protection over communications.
Drivers like the rise of hybrid work and regulatory pressure have altered how organisations view their own security. As threats become more sophisticated, businesses need to tighten up their defences on all fronts.
Communications are certainly one of those to consider. Right now, it’s imperative for enterprise leaders to consider what solution can best suit their needs. If they want to scale effectively and continue to build revenue streams, stringent security around their communications is a necessity.
The role of Webex for Gamma
Gamma, with 25 years’ worth of experience, has built a reputation as a trusted communications provider. The knowledge and expertise that has been developed extends to Cisco’s Webex platform, which has led to new products in Gamma’s portfolio.
There are now two distinct paths in Gamma’s Webex offering. One of these, Webex for Gamma, acts as more than just an advanced collaboration tool. It’s an AI-driven platform that adapts to business needs, backed by end-to-end support from dedicated experts. Deploying a cloud-based platform like this provides all the features modern businesses need to collaborate and succeed.
Cisco’s own industry-leading security protocols provide an added level of assurance when it comes to business communications. Data remains safe, and organisations stay compliant. For any enterprise leaders placing greater emphasis on their security posture, Webex for Gamma is the ideal solution.
Taking security seriously
The methods and tactics deployed by cyber criminals are evolving fast. Businesses have a duty of care to their customers when it comes to safeguarding their interests. To stay compliant, and maintain tight-knit security around their communications, businesses need to deploy these kinds of solutions.
It’s why Webex for Gamma was introduced to the market. Combining Gamma and Cisco’s long-standing security expertise and compliance certification helps businesses find new ways to keep customers secure. Webex for Gamma is perfectly aligned as a solution that meets these shifting requirements.
Priorities will sometimes change, and so will the market. Thankfully, organisations can rely on Gamma to be consistent and adapt to the times.