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Gamma launches new telephone line replacement service

Gamma Communications plc (“Gamma”), a leading technology-based provider of communication services, today launched PhoneLine+, its new landline replacement solution ideally positioned for UK micro businesses.

PhoneLine+ has been designed to replace the traditional landline service using Voice over Internet Protocol (VoIP) technology to deliver calls over the broadband network. With the 2025 public switched telephone network (PSTN) switch-off fast approaching, PhoneLine+ is the first product to market created specifically for micro businesses who rely heavily on their single legacy landline.

Providing a feature-rich Wholesale Line Rental (WLR) replacement service, PhoneLine+ supports all the key elements expected of a traditional telephone line including voicemail, call divert, call transfer and call hold. With light touch digital provisioning, PhoneLine+ is delivered and fully managed from the Cloud so the service is always available and maintained, as well as being simple to set up and easy to use. PhoneLine+ can be accessed on a choice of devices and benefits from Gamma’s highly reliable infrastructure.

There are over 3 million business telephone lines yet to migrate to a digital solution and PhoneLine+ is perfectly positioned for the channel to be able to not only promote customer retention through an improved customer experience, but to enable businesses to thrive through a simple digital hosted telephony solution.

Chris Wade, Chief Marketing and Product Officer at Gamma said:

“In developing PhoneLine+, we spoke to hundreds of small business owners about their biggest daily challenges and the results spoke for themselves; time, or rather lack of time, is the single biggest challenge. Managing time better and more productively was at the top of the wish list and any investment in communication tools and technology is expected to deliver tangible results in this area.

It was clear that having a business phone that works every time, is easily accessible and allows customer and call information to be available in an intuitive way, would be a huge advantage. PhoneLine+ delivers in all these areas and more.”

Alan Shraga, Managing Director at Fidelity said:

“As a Gamma Platinum Partner we’ve been involved with the limited early release of PhoneLine+ and we think it’s a fabulous product with a great set of features. The way PhoneLine+ works together with Gamma’s network is what makes it a winning product for Fidelity.

To be able to offer our customers a competitive landline replacement that is uniquely positioned in terms of both features and price point puts us at a great advantage.”