Automated Transcript
Data is the new oil. Businesses are continually seeking ways to harness this resource for competitive advantage by analysing customer trends and sentiment, or measuring staff and operational performance to drive efficiencies. The key to success lies not just in gathering data but in deriving actionable insights to enhance business process automation, cost efficiency, better products and services, increased sales, carbon footprint reduction, and improved customer experiences.
Mobile and the Internet of Things are two elements of communications at the vanguard of this data-driven future. At Gamma, with our two decades of experience in business communications, we understand the increasingly crucial role that these elements will play in the years to come. Our journey so far and our forward-thinking approach have uniquely positioned us to offer insights on how businesses can leverage these technologies effectively.
The integration of mobile technology with unified communications as a service is an ongoing shift in business communications. At Gamma, we’ve observed a trend moving towards mobile and connectivity, shedding their status as parallel entities and becoming seamlessly blended. This convergence is a technological marvel, but at its heart, it’s about creating a cohesive communication strategy that empowers businesses to be agile, connected, and responsive irrespective of geographical constraints.
Mobile technology goes beyond just mobile phones themselves. There’s a whole world of devices joining a new frontier—the Internet of Things. According to Steven Lowe, Gamma’s Product Director for Mobile, Gamma is incredibly excited about the power of IoT to help businesses improve operational efficiency, improve the quality of products and services, and drive increased sales and growth. As radio technologies continue to improve, ever more use cases become viable, and IoT becomes ever more relevant to future business success.
Since Gamma’s acquisition of Epsilon, we’ve witnessed firsthand the transformative power of IoT. The decision to establish Fusion IoT as a dedicated arm in 2020 was driven by our belief in IoT’s potential to revolutionise business. Our perspective on IoT transcends its technical aspects. We view it as a fundamental change in how businesses will interact with the world. Its impact isn’t confined to specific sectors or geographies; it’s a global phenomenon.
The challenge for many businesses is navigating the complexities of IoT implementation, particularly in dealing with the limitations posed by national carriers. At Gamma, our approach with Fusion IoT is to offer a holistic perspective, amalgamating the strengths of various mobile carriers into a singular, efficient solution. Our past experience and pedigree have enabled us to comfortably manoeuvre the changing landscape and see opportunities not only to expand our operations but also to help businesses be ready for the future. We know what’s coming, what they need to deal with it, and what works best for them.
Stephen shares his thoughts on Gamma’s pedigree and potential future impact. With Gamma’s history of innovation and its mature attitude to working in partnership to deliver maximum benefit for customers, we believe we are extremely well-placed to make a significant impact across all of our group territories. Swinging back to the convergence of IoT and mobile technology, we find ourselves looking at familiar tech with a twist. Everyone knows what SIM cards are, but in the world of IoT, the role of eSIM technology is a game-changer. It addresses a critical need for flexibility and adaptability in connectivity.
Our focus on eSIM is all about understanding and responding to the evolving needs of businesses. As technology changes, the ability to switch carriers seamlessly or to manage multiple networks on a single device is technically impressive and, more importantly, a strategic business tool. We’re always looking to the future, and we feel that the potential of IoT and mobile tech in business is not limitless. From virtual meetings enabled by second-to-none 5G connections to ensuring business continuity with backup mobile routers to tracking the location and status of assets via narrowband mobile connectivity, the applications are everywhere.
At the core of this evolution is the need for thoughtful strategic implementation. It’s one thing to look at the starry sky; it’s another to get there. So as much as we want to lead the conversation, our approach at Gamma is not just about sharing starry-eyed visions of the future. It’s about the practical—partnering with businesses to understand their unique challenges and opportunities. The upcoming launch of the Epsilon platform in the UK, integrating eSIM and data management, is a step towards this goal. It’s a clear signpost of our commitment to innovation but, more importantly, our commitment to enabling businesses to navigate the future confidently, leveraging those decades of experience and pedigree we’re so proud of.
It’s easy to be captivated by the sheer power and potential of new technologies and forget the human beings who’ll be using them. As much as we want to lead the charge into the tech future we all dream of, we at Gamma also believe that the core of business success lies in the human aspect. This is where the true essence of a business’s strength comes from. At Gamma, we believe that empowering people is just as vital as leveraging technology for business success. If you can do both in one fell swoop, so much the better. That’s the dream. So invest in their growth, understand their aspirations, and create an environment where their talents can flourish. When people feel valued and supported, they’re more likely to be engaged and motivated, leading to higher productivity and innovation. All the technology in the world won’t shore up unhappy staff. They need to be looked after.
For Gamma, remembering the human element means ensuring that our technological advancements are always aligned with enhancing the human potential of our people. Bringing it all together, we want to develop cutting-edge solutions that augment human capability, making it easier for individuals to communicate, collaborate, and innovate. We see new technology as a means to empower people, helping them achieve their best work and, in turn, driving business success.
In the here and now, we feel that the integration of mobile and IoT tech presents an unprecedented opportunity for business. At Gamma, we are incredibly excited to be at the forefront of this revolution, leveraging our decades of experience and connectivity to offer our vision of what will be and strategic guidance on how to best deal with it. Our journey so far has taught us that the true power of technology lies not in its capability alone but in how it’s harnessed to drive business success. As we continue to innovate and explore new frontiers in connectivity, our focus remains unchanged—empowering people at the heart of good business.
With that in mind, Steve has one final thought. Our German business has made a fabulous start in helping businesses and partners grow via its Fusion IoT offering. As we roll the Fusion IoT capability out across the globe, combining it with our data management and eSIM capabilities, we believe we will make a truly transformative impact.
