SIP Trunking is in; legacy phone systems are out
Eyes are now firmly fixed on the cloud and all the potential that brings. Cloud-based contact centres, such as Genesys, are at the forefront of such a move. Through AI-powered features and real-time analytics, businesses have the means to provide the experience customers deserve.
But the Genesys platform can go a step further. Its ability to support a Bring Your Own Carrier (BYOC) model delivers a whole new way to manage communications. Of course, through a knowledgeable and reliable provider like Gamma, that integration journey is designed to be seamless.
BYOC for Beginners
We love making things easy, so we’ll give explaining BYOC a go. It’s a model that allows businesses to choose their own telecoms providers to manage their communications solution. These carriers provide the SIP Trunking services needed to allow phone systems to work through an Internet connection.
While we’re at it, we’ll give a Session Initiation Protocol (SIP) Trunking refresher too. It’s the digital version of traditional copper cables, with each ‘trunk’ being compromised of numerous SIP channels. Through this protocol, voice calls are directed to a phone system via the Internet than to a Voice over Internet Protocol (VoIP) service.
As the UK’s leading SIP Trunk provider, you can take it from us; it’s much easier than it sounds!
Both BYOC and SIP Trunking services are crucial in this mass cloud migration. Microsoft have already made inroads into the BYOC industry through the likes of Direct Routing and Operator Connect. For businesses, the adoption of BYOC solutions is one that promises plenty of benefits.
The benefits of BYOC
First, there’s the idea of control. When using a BYOC model, businesses can manage the relationship with carriers directly, while using services that meet their specific needs. Having greater control over that communication infrastructure leads to faster issue resolution, and better service quality for customers.
With control comes flexibility. Choosing your own SIP Trunking carriers adds to this idea of a more customised, personalised infrastructure. Certain carriers may have regional coverage or friendlier pricing plans that meet the specific requirements of a business.
Cost efficiency is another enticing benefit delivered by BYOC. Again, choosing your own carrier means finding the provider that offers a favourable pricing model, or even negotiating a better rate with an existing one. Carriers provided by a platform may come with additional costs, or just not have the features a business needs.
Worth mentioning that SIP Trunking can save businesses up to 75% on their overall communication costs, too.
Unique communication needs mean scalability is a must-have. That’s precisely what BYOC can facilitate, as businesses can adjust their carrier services depending on the state of play. A period of growth, for example, can be managed by adding new carriers or expanding the services of existing ones.
The limitations of a single provider don’t have to nullify that desired growth.
Incorporating any new piece of tech does set off a few alarm bells around integration. BYOC solutions are designed to integrate seamlessly with cloud-based platforms, avoiding any kind of disruption to the communications infrastructure. Considering every business wants to guarantee business continuity, it will certainly put some minds at ease!
BYOC is a strong addition to any communications set up, especially when SIP services are supplied by a reputable provider. However, it is still worthwhile to remember the potential pitfalls around BYOC.
BYO-Challenges
Time is a precious commodity – nobody wants to spend too much of it hunting around for the right provider. While BYOC encourages choice, it can be a laborious process finding a vendor that ticks all the right boxes. Whether it’s pricing, quality of service, or support functions, businesses want a SIP provider that meets the mark.
Those provides must also navigate the minefield that is regulatory compliance. Telecoms is a heavily regulated industry, and operating on a BYOC model can raise eyebrows over data usage and call routing practices. Considering GDPR fines can reach a high of €20 million, no business should run that risk.
There is an element of added complexity, too. Smaller businesses may struggle with juggling multiple carrier relationships, and a bundled communications service takes away the stress of picking a carrier. Independently choosing a SIP carrier means they need to provide the bandwidth, and potential to scale, to maintain operational efficiency.
Security is always a business concern, regardless of industry or sector. Introducing a third party into any communications infrastructure can raise concerns over security vulnerabilities. Data must always remain secure, meaning the preferred SIP carrier must always employ robust protection practices.
If an issue does arise, then support must be readily available. Since the platform and carrier are separate, then it can be difficult to know who is responsible for fixing the fault. With customer interests on the line, carriers need to deploy a reliable and proactive support arm.
Gamma’s role in a seamless Genesys migration
The challenges surrounding BYOC hinge on the choice in carrier themselves. We aren’t saying it’s a ‘life and death’ kind of situation, but relying on market-leading expertise is a step in the right direction.
Gamma is dedicated to simplifying that journey to cloud-based communications. A seamless Genesys integration means an effortless migration that minimises disruption to operations. With exceptional, customer-centric support at hand, businesses are in safe hands with a provider that guarantees exceptional quality.
What matters is that a Gamma-driven Genesys integration delivers full infrastructure control to a business. BYOC models are designed for that purpose, while acting as a cost-effective and dependable way to manage communications.
Like we said, SIP Trunking is the way forward for future-proofed communications. When combined with a cloud-based contact centre, the sky really is the limit.