By Will Morey, Business Director at Gamma Business
The channel has evolved, and so has Gamma
Gamma has come a long way since its early days, beginning in Newbury. From a UK start-up to a leading communications provider across Europe, the business has grown through consistency, focus and a deep commitment to the channel.
I’ve only been part of that journey since 2024, but it’s clear to me what’s driven it. Strong, honest relationships. A clear view of what partners need. And a team that delivers, without fuss.
Despite the scale we’ve reached, Gamma still sees itself as a challenger – a disrupter. That mindset has always been part of who we are, and it still drives how we think, build and show up for partners today.
Listening. Aligning. Growing.
My first move was to listen to partners, teams and customers. Understand what’s working, what’s not, and where the opportunity lies.
That’s led to a clearer, more joined-up approach. Growth planning that’s co-created, commercial support that works across the full Gamma portfolio, and tools that make success simpler. This is about making Gamma easier to grow with and easier to trust.
Because when things get more complex, confidence matters.
The state of the channel
The market continues to shift. Economic uncertainty, rising cyber threats and the need to consolidate tech are all changing the way our partners work.
Customers want more from fewer suppliers, and rightly so. That’s where Gamma is stepping in. We’re helping partners offer secure, future-ready solutions that unlock revenue, reduce risk, and cut through complexity.
This isn’t about adding more. It’s about making what you’ve got go further.
What ‘Good Together’ means
Good Together isn’t a slogan; it’s a promise. It tells our partners we’re building with them, not just selling to them.
Everything we offer is shaped around the channel. Whether it’s unified communications, mobile, IoT, connectivity or security, we’re investing in a portfolio that reflects real-world needs. Simpler to sell, easier to support, and designed for long-term value.
We listen. We align. We grow, and we do it together.
Shared success
I wouldn’t describe success with Gamma as just commercial. It’s about building trust, staying competitive, and gaining the freedom to scale.
Our recent move to the Main Market is part of that. It brings stronger foundations and broader visibility, but the culture stays the same. No seismic shifts – just the same commitment, with more ways to deliver.
Our focus is still on creating value that lasts, for our partners and their customers.
What sets Gamma apart
We’re not here for hype. We’re here for impact.
That means doing the basics well. Turning up, being consistent, building relationships that matter. And always asking that one question: does this help our partners succeed?
If it doesn’t, we’re not doing it.
What’s next?
We’ve got bold plans to keep pushing boundaries, not for the sake of it, but to give partners the edge in a market that’s moving fast.
We’re simplifying how people buy, sell and grow with Gamma. We’re investing in programmes like Gamma Edge to reward performance and future-proof partner propositions. We’re removing the friction that holds people back.
Because this is still a challenger business. And we’re only just getting started.
One partnership. Endless possibilities.
Built for growth. Built for what’s next.
Let’s make it count.
Want to find out how Gamma’s partner-first approach can accelerate growth?
Will Morey is the Managing Director of Gamma Business and brings nearly 30 years of experience in the technology industry. A passionate channel leader and entrepreneur, Will co-founded and grew several successful businesses including The EnableX group including Pragma with a particular focus on UCaaS, cybersecurity, and SaaS. He previously held leadership roles at Crane and Westcon, and also spent time in central government working to attract foreign direct investment into the UK tech sector.
Will is deeply committed to unlocking the potential in people and partners. He is known for his collaborative leadership style and long-term approach to building trusted relationships—helping resellers grow and thrive in a fast-moving market. His career has been shaped by a belief in the power of technology and people to drive real impact.
Make sure you follow Will on LinkedIn.
This blog was written to celebrate UK Partner Week, an annual summit that celebrates the ‘Power of Channel Partnerships’. As a Platinum partner, Gamma is excited to be part of such a celebration, and we’re looking forward to the next major steps in the UK channel sector.