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At the forefront of this transformation is the adoption of eSIM technology, an exciting change that’s opening up new opportunities – and a few challenges. Steven Lowe, Gamma’s Product Director for mobile, shares his enthusiasm,


At Gamma, we’re incredibly excited about the power of eSim and IoT to help businesses improve operational efficiency, improve the quality of products and services and drive increased sales and growth.”


By the end of 2024, the Internet of Things (IoT) is projected to connect over 207 billion devices globally, covering everything from toothbrushes to heavy machinery, increasingly augmented with AI for autonomous decision-making. This growing trend sees businesses and individuals alike adapting to a range of connected products and wearables.

So where does eSim come in?

Well, the term ‘eSIM’ refers to an embedded SIM card, not physically removable like traditional SIM cards. This technology allows devices to switch operators without needing a physical swap, enhancing flexibility and connectivity options. Despite its advantages, eSIM’s adoption has been gradual, mostly due to mobile operators’ nervousness about the potential impact on their businesses. However, new porting regulations by OFCOM, demanding transfers to be completed within 24 hours, assuage these fears somewhat.

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According to the GSMA intelligence report, the telecom industry in 2024 is witnessing significant trends across various domains. In 5G and network transformation, there’s a focus on generative AI, open RAN deployments, 5G advancements, network API support for 5G monetisation, and enhanced cloud and edge computing. The spectrum landscape sees developments in spectrum bands for 5G growth, new pricing models for digital divide, private network partnerships, tech-neutral licensing, and impactful decisions from WRC-23.

IoT trends include urgency for 5G monetisation in enterprise businesses, growth of private networks beyond niche applications, generative AI’s role in enterprises, steady growth of IoT with dynamic changes, and monetisation opportunities in the drone sector.

Digital consumer trends reveal stronger pushes on 5G B2C monetisation, cloud gaming advancements, renewed momentum in extended reality (XR), impact of advanced AI on smartphones, and progress in eSIM adoption. These trends indicate a transformative year for the telecom industry with advancements in technology, business models, and consumer engagement.

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Lowe reflects on the evolution of eSIM technology: "As radio technologies continue to improve, ever more use cases become viable and IoT becomes ever more relevant to future business success."

Indeed, eSIM offers a range of benefits for direct business and channel partners such as facilitating more straightforward device compatibility and support.

eSIM technology finds its utility across various sectors. In the B2C sector, particularly in smartphones, consumers are less aware of eSIM, often facing poor customer experiences. In contrast, the B2B sector, particularly IoT, is witnessing more robust adoption. eSIM tech is also crucial in enabling dual eSIM profiles, which aids in maintaining work-life balance and offers practical use-cases in business settings, such as maintaining connectivity in remote locations.

Lowe emphasises Gamma’s commitment to innovation and partnership:


With Gamma’s history of innovation and its mature attitude to working in partnership to deliver maximum benefit for customers, we believe that we are extremely well placed to make a significant impact across all of our group territories.”

Lady looking at laptop while on phone

The blending of IoT and mobile technology, particularly through eSIM is a shift in how businesses and consumers interact with the digital world. Christian Krug, leading Gamma’s Epsilon business in Germany, defines IoT as a communication interface between humans and the electronic universe. The global market for IoT is expected to reach a staggering $463 billion by 2027, indicating its immense potential.

The launch of Fusion IoT in 2018 marked a significant milestone in the B2B telecoms industry. Lowe remarks, “Our German business has made a fabulous start in helping businesses and partners to grow via its Fusion IoT offering.” This offering combines the best from relevant carriers into a single SIM platform, addressing the limitations of national carriers and presenting a global perspective.

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As Gamma prepares to roll out Fusion IoT across its group territories, integrating it with data management and eSIM capabilities, the potential for transformative impact is immense.


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