It’s yet another forward-thinking move from Gamma!
Gamma has now positioned itself as a leader in mobile connectivity with its innovative Mobile Virtual Network Aggregator (MVNA) proposition. As a critical component in the telecommunications industry, MVNAs offer significant benefits for businesses looking to expand their mobile services without the complexities of traditional network operations.
First steps: Understanding MVNA and its components
Understanding is always important, especially when it comes to mobile connectivity. Some of you reading this may have no idea what an MVNA is! But it’s not just about MVNAs; to fully grasp the value of Gamma’s MVNA proposition, it’s essential to understand the distinctions between MVNA, MVNE, and MVNO. Don’t worry, though – we’ll take you through all these abbreviations.
An MVNA, or Mobile Virtual Network Aggregator, is an organisation that collaborates with one or more mobile network operators (MNOs) to aggregate and sell mobile services through various channels. As Steven Lowe, Gamma’s Product Director for Mobile, explains, “MVNA is an organisation that has an agreement with at least one mobile network operator and is able to aggregate through channel partners.”
On the other hand, an MVNE (Mobile Virtual Network Enabler) provides the necessary systems and capabilities to support MVNOs but does not sell airtime directly. MVNOs, or Mobile Virtual Network Operators, are the entities that sell mobile services to end customers, leveraging the infrastructure provided by MNOs and MVNAs. This ecosystem allows for a diverse range of mobile services to be offered without the significant investment and infrastructure requirements traditionally associated with being a mobile network operator.
Gamma’s MVNA Proposition – what’s it all about?
Gamma’s MVNA proposition stands out for its comprehensive services and capabilities. By partnering with Gamma, businesses can swiftly enter the MVNO market, benefiting from cost-effective solutions and extensive support. Gamma’s MVNA extends the reach of mobile network operators by aggregating different routes to market, thereby improving the availability of mobile services and mobile connectivity to diverse customer segments.
“We can onboard people very quickly, very easily…allow them to have their own brand on the SIM card and the screen,” says Steven. This flexibility in branding and service customisation gives partners the means to create unique mobile offerings tailored to their target markets.
What are the advantages of partnering with Gamma?
One of the primary advantages of partnering with Gamma is the ability to enter the MVNO market without the high costs traditionally associated with it. Gamma’s MVNA proposition allows businesses to brand their SIM cards and services, providing a personalised customer experience. Additionally, Gamma offers robust support infrastructure, including API integration for seamless system connectivity and customer portals for efficient management of services.
“We extend that out to their end customers as well, should they wish to do so,” adds Steven. This level of support ensures that partners can provide high-quality services to their customers while maintaining control over their branding and customer relationships.
Not only that, Gamma’s MVNA proposition includes a comprehensive portal capability that allows partners to provision customers, support them, and manage their services effectively. This includes adding or removing services and features, all under the partner’s brand, providing a seamless experience for end users.
How does this work in the real world?
Gamma’s MVNA proposition has already enabled numerous businesses to become successful MVNOs. These companies have leveraged Gamma’s infrastructure to offer mobile services under their own brands, targeting niche markets with specialised offerings. For instance, businesses specialising in Internet of Things (IoT) solutions can integrate connectivity within their products, boosting their value proposition.
“An organisation that has the specialist capability of building IoT solutions can quite easily incorporate connectivity within that offering,” notes Steven. This ability to cater to niche markets is a significant advantage for businesses looking to differentiate themselves in the competitive mobile market.
Examples of successful MVNOs facilitated by Gamma include those targeting specific demographics or geographic areas, and those bundling mobile services with other products such as financial services or retail. This flexibility allows MVNOs to create highly tailored offerings that meet the unique needs of their customers.
What’s the future of MVNA and mobile connectivity?
As mobile connectivity continues to grow in importance, MVNAs will play a crucial role in shaping the future of the telecommunications industry. Gamma’s vision for the future includes expanding its MVNA services to support even more partners and exploring new opportunities in emerging markets like IoT. The increasing reliance on mobile devices for both personal and professional use means that the demand for mobile connectivity solutions will only continue to rise.
“Everything is moving increasingly mobile and has been for many years,” states Steven. Gamma’s commitment to innovation and flexibility positions it as a key player in the mobile connectivity space, ready to support businesses in their journey to becoming MVNOs. This includes not only traditional mobile services but also emerging technologies such as eSIM, which offers greater flexibility and ease of use for both consumers and businesses alike.
Beyond that, Gamma’s ability to offer a competitive commercial model and bespoke solutions for different usage profiles ensures that it can meet the diverse needs of its partners. This adaptability is integral in a market where technological advancements and consumer expectations are continually evolving.
Gamma’s competitive edge: Support and innovation
Gamma’s proposition is, of course, about providing the infrastructure for MVNOs, but crucially it’s also about offering unparalleled support and innovation. The company has a strong emphasis on customer service and marketing support, helping partners to effectively market and sell their mobile services. “We’ve got excellent product marketeers here at Gamma…we can put an arm around a partner if they want to connect with us,” says Steven.
Gamma’s investment in technology also ensures that its partners have access to the latest advancements in mobile connectivity. This includes the use of APIs for integration with partners’ existing systems, and the provision of static IP addresses and advanced traffic management capabilities. These technological innovations allow Gamma’s partners to offer differentiated and high-quality services to their customers.
Flexibility and customisation for partners
Gamma’s MVNA proposition offers a level of flexibility and customisation that is rare in the industry. Partners can not only brand their services but also dictate the terms of their contracts, pricing, and service offerings. “We don’t dictate the tenure of the contract…it’s completely bespoke,” explains Steven. This approach allows partners to tailor their services to meet the specific needs of their customers, providing a competitive edge in the market.
Gamma’s support extends beyond the initial setup, with ongoing assistance in marketing, customer service, and technical support. This comprehensive approach ensures that partners can focus on growing their business while Gamma handles the complexities of mobile connectivity and network operations.
The final word
We hope it’s clear; Gamma’s MVNA proposition offers a unique and compelling opportunity for businesses to enter the mobile market. With its flexible, cost-effective solutions and extensive support, Gamma enables partners to create personalised mobile offerings, and build strong customer relationships through mobile connectivity. For businesses looking to expand their mobile services, partnering with Gamma is a strategic move towards success.
“Ultimately, we want to help our partners be successful. This is about enabling them, helping them grow and develop into what hopefully will be a very significant business,” concludes Steven.
For more information on mobile connectivity and how to become an MVNO with Gamma, contact the team at mobile@gamma.co.uk.